Carmelo Cerrelli enjoys the art of wine collecting. A wine collector may
seek out a particular bottle of wine for any number of reasons, ranging from
historical value to something more personal or sentimental. Other collectors
simply enjoy buying wine that tastes good. Regardless of the motivation
behind searching for and purchasing a specific bottle of wine, collectors
should be prepared to pay a considerable amount of money for the finer
“There’s always a challenge,” says Carmelo, “regarding the decision to purchase wine as either an investment or just to enjoy the fruits of the vine.” It seems that a wine connoisseur’s dilemma is always an internal battle between knowing the monetary value of a great wine and then deciding if its taste is really worth spending the money. Either way, Cerrelli can’t really consider monetary value because once the bottle is opened the value lies only with the experience and taste that lies within.
Mr. Cerrelli is no newcomer to investing and trading so there’s really no surprise that Carmelo can see certain vintages as investment opportunities. He has worked as an independent futures and index trader with BBT FX in Toronto, Canada, where he also owns several business ventures. He finds the thrill of the hunt as rewarding as the fruits of the ‘labour.’ Regarding wine, as in any transaction, the value is in what someone is willing to pay for the ‘experience.’
Despite the fact that even the finest Bordeaux lasts for only about 50 years, in 1985 a bottle of 1787 Chateau Lafite Bordeaux sold for $156,450. This particular bottle bore the handwritten initials of President Thomas Jefferson, an avid wine collector himself. Since Jefferson’s notoriety is so widespread because he spent time as America’s ambassador to France, his initials have helped additional bottles sell for $43,500 and $56,588. As for the Bordeaux, the standard 750 milliliter bottle's value equates to about $26,075 per glass. While Carmelo Cerrelli admits that the contents of the bottle might not hold the value of the cost, a person has to measure his own investments. After all, how much is a sealed bottle of an extremely notable wine, that’s nearly three-hundred years old, signed by international historic icon, really worth?